Sexy Sporty Swimwear with Style

Women used to be faced with a challenging swimwear decision – you either go for a sexy suit that’s falling off in the surf or a sporty and boring suit that’ll stay on. In the past, there weren’t many options for water women who wanted to keep it sexy and stylish in the surf.

Fortunately, times have a’ changed and Beach and Fitness has embraced the best of both worlds and creating sexy sporty swimwear.

One of our favorite head turning, yet surf-able swimwear lines.

Founded by designer Kitty Vallejo, Beach and Fitness was created on border between Laguna and Dana Point, California where the ocean meets luxury,  inspired by the founders’ love of beach, sand, surf and fitness.

The result was rad swimwear made for active babes. The suits are feminine, sexy, bold, and strong.

The line offers an array of surf suits, one pieces, and bikinis, with bottoms available in a range of styles – from cheeky Brazilian to a full coverage cut. Many suits have smart adjustable straps so you can fine-tune the fit to your body, design details to help with range of motion, and built-in support and stability to help your suit stay put in the waves.

These suits are as durable as they are stylish. One of the favorite pieces ever for surfing is one of beach and fitness  most popular collection for active beach babes, who want functionality and a sexy sporty style.

Whether you’re looking for the perfect cheeky surf bikini or a more covered up surf suit, Beach and Fitness suits are built to be active in the water and help you look damn good doing it.

As self-proclaimed Beach and Fitness Babe myself, it has always been my mission to offer the highest quality bikinis, designed to empower you to feel confident and beautiful.

Swimwear is a very vulnerable piece of clothing for women and men, but we want you to know it’s not your body that needs to fit the suit. The suit that needs to fit you! Love yourself, be kind to yourself, and be grateful 🙂

Meet THe Founder & CEO

Kitty Vallejo

How it all began: Beach & Fitness was created as an ecommerce shop and has an exclusive line by me, Kitty Vallejo. I was born in Lima, Peru and a native of Florida.  My passion for fashion and swimwear was obvious at a young age. I would spend my weekends on projects like: making clothing, swimwear, drawing, modeling, and being fit. The love for swimwear, the beach, being healthy and the desire for learning guided me to study  Fashion Design and Marketing at FIDM, Los Angeles, California where I earned my Degree. Fashion and Swimwear Design is my passion!

Beach and Fitness is made with sexy and function in mind.  Dare to turn heads in these vibrant and unique bikinis, competition swimsuits, pageant swimsuits, pool swimwear, beachwear, resort wear, loungewear, men’s swimwear, and surf swim essentials. Each Beach and Fitness creation is made in limited quantities to maintain a very custom feel without a custom price tag. Be confident,  Be noticed, Be unique, Beach & Fitness  collection will have something for everyone (men and women).  Not only will you look amazing, you will also feel amazing as these swimsuits  are handmade with love.